Email newsletters are a great way to get your company's message to your audience. Compelling and educational articles will drive traffic to your website and increase customer confidence in your expertise. 

Finware offers pre-written articles via our monthly email newsletter, iNews. However, one of the services' key features is allowing you to customise your own newsletter by writing your own feature article.

An email newsletter is usually considered a "soft" marketing exercise. That is, mostly only good for increasing brand awareness, creating general PR, news, "chit chat" and generally a "keep in touch" with your clients.

Well, this is all true! But many brokers don't see that email newsletters can also be a great vehicle to create incentives for a client to call them.