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How do I get found by Google?

Make your site both relevant and important. Firstly `relevant' means that you use the right `keywords' in your site headings, text and link names. `Important' means that you have links to other highly ranked sites and that they also have links back to you.

Think of being found by a search engine as an election. The copy on your site is your campaign while the links are the votes! The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.

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Keywords Open Doors

We have discussed the value of using the right words on your website so you can be found more easily by the major search engines, especially Google. These `keywords' can be used in the body of your website, the headings, the domain name itself and even hidden in the `meta names' of your website's code. Meta names are invisible lists of keywords that you can add to your website's hidden code through its control panel.

To figure out the best keywords for your website, you can go to several websites that help you perform a `keyword analysis'.

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What is SEO?

"SEO" stands for Search Engine Optimisation. It means that you really need to be clever about what you put into your site so you can be more easily found by search engines.

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How Site Structure Affects SEO

SEO stands for Search Engine Optimisation. We have talked extensively about the importance of keywords on your site both within titles, body text and within the code of the site, particularly within the text that make up links to your pages. Site structure also has an impact. The two main aspects are:
* Links paths
* Site Map

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The Dos and Don'ts of Site Design and Search Engines

Search engines don't see websites the way we do. They require your site to be designed a certain way. If you don't observe a few rules of thumb then your can severely hamper your search engine presence.

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Check where your competitors' links are coming from

In the last few articles on Site Optimisation we have discussed the importance of links to and from your site. They are a huge factor in becoming highly ranked by the Search Engines, particularly Google. It's important to find out what your highly ranked competitors are up to and where their links are coming from.

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