Newsletters are a communication tool. It's about establishing a relationship and maintaining proximity with clients. Exploit the industry standard "30% loan book turnover" with Finware's iNews that transforms single transactions into high-value ongoing relationships.

Overview

iNews is an email newsletter that is sent to your clients on your behalf either monthly or bi monthly. Using professionally-written news articles and imagery including up-to-date Australian property and investment commentary, iNews allows you to keep in touch with your clients on a regular basis.  You can also utilise the `click-through' option to drive traffic back to your website. This function will add value to your products and services, as well as increasing repeat business.

Finware is experienced in the Mortgage Broker industry and employs a professional Communications Manager (ex journalist) to write our iNews newsletter content. 

Why have an email newsletter?

Unless you continually follow up with clients, prospects and referrers, they'll soon forget about you. But it is nearly impossible to phone or write to each and every one of them every month!

A properly implemented email newsletter achieves the same goal. Consistent contact makes recipients more likely to think of you when they need your services and helps turn prospects into customers and repeat sales.

Further benefits of an email newsletter include:

• Credible and subtle promotion of new and existing services;
• Demonstrating your industry expertise;
• Cost effective form of advertising & marketing;
• Fast way to deliver information;
• Ability to track "open and click through" rates
• For even more benefits of an email newsletter click here

*The success of your email campaign is measured by a client's `open' and `click through' rate. These two industry measures help you understand clients that have opened your initial email and then `clicked through' to your website. In the last 12 months, Finware has exceeded industry averages with our email newsletter `open' rate of 30% and a `click-through' rate of 6%. The finance industry average email `open' rate is 24.7% and `click-through' rate is 1.8%.

*Source: Bronto Email Marketing Company, Statistics March 16, 2008.